Inside Line Top Stories Global Newsfeed Deep Research About Partner with Us Help Centre Contact Membership Sign In
Search
Press Enter to search, Esc to close

Inside BYD’s Candid Assessment of Hypergrowth Challenges

Inside Line

With BYD Australia publicly targeting market domination by 2030, new COO Stephen Collins delivers a refreshing assessment of the operational realities behind the ambition.

Mike Sinclair
10 August 2025 · 7 min read

Two months into his role as BYD Australia's chief operating officer, Stephen Collins isn't interested in making grandiose predictions about market domination. Instead, the experienced automotive executive is focused on a more immediate challenge: building sustainable automotive operations at startup speed.

"I'm not going to make claims about a number," Collins told TheAutoExec when quizzed about BYD's ambitious public targets. "I think the number at the end of it is just the result of doing everything well at the end of the day."

This article is for members

Sign in to continue reading, or join to unlock this article and hundreds more.

Join now

Gold members get

  • Inside Line exclusive content
  • Executive summaries with every headline
  • Member discussions with industry peers
  • Brand homepages and full search access

From $12.50/month

BYD EVDirect FCAI Honda Nissan Peter Warren Toyota
Mike Sinclair
Mike Sinclair
Partner and Principal Columnist, TheAutoExec Network

Mike Sinclair is an equity partner and Principal Columnist for TheAutoExec Network. Mike has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. With significant exposure to both OEM and dealership disciplines, Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

Member Discussion

More from Inside Line
Mike Sinclair · 2 days ago

May’s sales numbers: electrified closes on half the market, and seven more things to ponder
Glenn Butler · 4 days ago

Germany’s car industry is imploding, and the rest of the world is downwind
Mike Sinclair · 6 days ago

It’s not about the boat: How BYD took just six weeks to go from oil shock to wharf
Mike Sinclair · 28 May 2026

The legal architecture behind 7- and 10-year car warranties, and what every dealer and OEM needs to know