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Zeekr’s head of marketing is betting on TV, airports, and full-spectrum media – not just social

Inside Line

Most new-entrant EV brands treat social media as a strategy. Andrew Stamatakis spent four years at Hyundai and Genesis watching exactly where that leads. Now at Zeekr Australia, he's spending real money across real channels – and the brand's sales figures are already making the argument for him.

Mike Sinclair
14 May 2026 · 5 min read

On a Monday morning at Qantas Terminal 3 in Sydney, a Zeekr 7X in performance green sits in the atrium near gates 11 to 15. It's staffed for the entire working day and a few hours beyond. Passengers stepping off flights – not the obvious audience for an unplanned vehicle inspection – are stopping, sitting in it, asking questions.

Zeekr Australia's Head of Digital, Integrated Marketing, Communications and Strategy, Andrew Stamatakis, is monitoring the activation in real time.

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Mike Sinclair
Mike Sinclair
Partner and Principal Columnist, TheAutoExec Network

Mike Sinclair is an equity partner and Principal Columnist for TheAutoExec Network. Mike has been testing and writing about cars, motorcycles and more for over 30 years. He was a key executive team member when ACP Media and Carsales formed Australia's leading automotive, industrial, marine and motorcycle online network in the 2000s, and the driving force behind the launch of motoring.com.au. For two decades, Mike led the large multimedia and editorial team at Carsales, and all PR and corporate communications. With significant exposure to both OEM and dealership disciplines, Mike now consults with a number of key brands on a range of automotive and powersports opportunities.

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