Alfa Romeo committed to Australia

10 June 2023, 2:00 pm

The Other Dimension
Alfa Romeo committed to Australia
Image: CarSales
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Alfa Romeo committed to Australia
Image: CarSales

AutoExec Summary
The Italian luxury car brand Alfa Romeo is determined to thrive in Australia despite disappointing sales, with the introduction of a new small SUV aimed at attracting more buyers. Stellantis Australia’s product manager, Rick Crichton, emphasized the brand’s commitment to growth and success, especially with the launch of the Tonale SUV. With plans for more SUV models in the pipeline and a shift towards becoming an all-electric brand by 2027, Alfa Romeo is gearing up for a revitalization under the leadership of Jean-Philippe Imparato. The brand’s future looks promising as it adapts to the evolving automotive landscape.

Brands mentioned: Alfa Romeo, BMW, Audi, Lexus, Chrysler, Jeep, RAM, Fiat, Maserati, Peugeot, Citroën, Opel, Toyota, Volkswagen Group, Hyundai Motor Group, Renault-Nissan-Mitsubishi alliance

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