Toyota Mirai price cut by 60 per cent as hydrogen demand dies

29 February 2024, 11:47 am

Fleet Auto News
Toyota Mirai price cut by 60 per cent as hydrogen demand dies
Image: CarExpert
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Toyota Mirai price cut by 60 per cent as hydrogen demand dies
Image: CarExpert

AutoExec Summary
Toyota has slashed the price of its Mirai sedan in the US by up to 60 per cent due to poor sales of hydrogen-powered vehicles. The flagship Mirai Limited is now cheaper than the popular Camry Hybrid, with discounts of up to US$40,000 (A$61,600) available. However, the discounts are only available to customers who lease the Mirai through Toyota Financial Services. The move comes as hydrogen vehicle demand continues to fall, with just 2968 FCEVs sold in the US last year.

Brands mentioned: Toyota, Hyundai, Honda, Shell

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