Image: CarExpert
Image: CarExpert
AutoExec Summary
Chery has relaunched in Australia in 2023 and will be followed by the Jaecoo brand, with the Jaecoo J7 SUV set to arrive in the second half of 2024. The J7 will offer front- or all-wheel drive, a 14.8-inch touchscreen, and various safety features. Jaecoo will be positioned as a more premium product than Chery and targeted towards adventure-focused consumers. The brand is a portmanteau of the German word ‘jäger’ and the English word ‘cool’. Chery has a variety of other brands, including Jetour and Exeed, and plans to sell vehicles under the Omoda, Jaecoo, and Exlantix brands in Europe. The Jaecoo J7 will be the third mid-sized SUV offered by Chery in Australia, following the Tiggo 7 Pro and the upcoming Tiggo 8 Pro.
Brands mentioned: Chery, Jaecoo, Tansuo, Tiggo, Karry, Jetour, Exeed, iCar, Luxeed, Omoda, Exlantix, Chireys, Coogaar, Couggo, Lepus, Lepas, Fownix, Mazda, Mitsubishi.
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