Toyota Australia says hard no to sexier Prius

AutoExec Summary
Toyota Australia is increasing its range of all-hybrid vehicles, but the original hybrid model, the Toyota Prius, is not being considered for a return to the Australian market. The new-generation Prius is not seen as fitting into the product portfolio, with the focus on models that will sell in volume. The second-generation Toyota C-HR continues the hybrid legacy, with pricing increases and new hybrid drivetrain options. Toyota’s hybrid sales mix in Australia is impressive, with 33.5 per cent in 2023 and 40.7 per cent in 2024.

Brands mentioned: Toyota, Corolla, GR Sport, Prius, bZ4X, HiLux, LandCruiser.