Chery Australia aiming higher after ‘satisfactory’ first year

21 March 2024, 8:00 am

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Chery Australia aiming higher after ‘satisfactory’ first year
Image: CarExpert
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Chery Australia aiming higher after ‘satisfactory’ first year
Image: CarExpert

AutoExec Summary
Chery has been back on the Australian market for 12 months, selling 5890 vehicles in 2023. The company did not meet its own sales expectations but is focused on solid growth and building trust with customers. Chery has a growing network of dealers and is investing in parts supply in Australia. Despite a previous run with poorly received vehicles, there is little ill sentiment towards the brand.

Brands mentioned: Chery, Jeep, Cupra, Peugeot, Omoda, Tiggo, J11.

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