BMW 4 Series facing the axe – report

2 April 2024, 10:38 am

Fleet Auto News
BMW 4 Series facing the axe – report
Image: CarExpert
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BMW 4 Series facing the axe – report
Image: CarExpert

AutoExec Summary
The BMW 4 Series, introduced in 2014, will not be renewed for a third generation. Despite strong sales in the USA and Australia, the next-generation 3 Series will encroach on the 4 Series’ market. The i4 badge will live on with an electric coupe and convertible. German brands are slimming their ranges, with Mercedes-Benz merging some models and potentially axing others. Luxury brands are focusing on profits over volume.

Brands mentioned: BMW, Mercedes-Benz

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