The car Italy says it’s illegal for Alfa Romeo to build

15 April 2024, 11:49 am

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The car Italy says it’s illegal for Alfa Romeo to build
Image: CarExpert
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The car Italy says it’s illegal for Alfa Romeo to build
Image: CarExpert

AutoExec Summary
The Italian Government has criticised Alfa Romeo’s decision to name its new Polish-built crossover Milano, calling the use of the name illegal. The legislation targets “Italian sounding” products that falsely claim to be from Italy, and the Milano is being built in Poland. Alfa Romeo has also been criticised for its ownership structure and moving manufacturing outside of Italy. The Milano nameplate has been dormant since the 1980s and was originally planned for the Giulietta hatch. Brands mentioned: Alfa Romeo, Jeep, Fiat, Stellantis.

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