Geely’s Australian return revealed in local filings, job ad

6 May 2024, 12:38 pm

Fleet Auto News
Geely’s Australian return revealed in local filings, job ad
Image: CarExpert
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Geely’s Australian return revealed in local filings, job ad
Image: CarExpert

AutoExec Summary
Chinese automotive giant Geely is set to return to the Australian market, with plans to bring its namesake brand alongside existing brands like Lotus, Polestar, and Volvo. A job posting on LinkedIn indicates the company is looking for a national marketing director to oversee the brand strategy and building of Geely in Australia. Geely has filed trademarks for the launch of the Geely Auto brand, which includes sub-brands like Geometry and Galaxy. The brand previously had a presence in Australia with the Geely MK, but faced challenges with safety regulations and recalls. Geely plans to expand its global footprint and develop more right-hand drive models in the coming years.

Brands mentioned: Geely, Lotus, Polestar, Volvo, BYD, Chery, MG, Proton, Kia, Okavango, Xingyue, Tugella, Monjaro.

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