Coming at you! Artificial Intelligence is disrupting electric car design – and Polestar is all-in

AutoExec Summary
Polestar, a new electric vehicle brand from Sweden and China, is utilizing artificial intelligence in its design process to expedite the creation of its future models. Design, innovation, and sustainability are the brand’s core pillars, and it aims to leverage cutting-edge technology to introduce cars to the market faster and differentiate itself in the competitive electric vehicle industry. Maximilian Missoni, Polestar’s design chief, mentioned that AI is already being used in their design studios to enhance sketches and provide designers with more design options. While AI speeds up the design process, Missoni emphasized the importance of human input in decision-making and ensuring compliance with engineering standards. The integration of AI has helped reduce design times, allowing designers to focus on other aspects of the design process. However, some aspects of development, such as testing and verification, cannot be rushed.

Brands mentioned: Polestar