BYD on incoming Chinese rivals: ‘We welcome the competition … technology will keep us on top’

AutoExec Summary
BYD’s Australian importer is prepared to face the challenge of new Chinese brands entering the Australian market to compete against its sales and market share. Since its launch in 2022, BYD has seen significant success with its Atto 3 compact electric SUV. The brand has expanded its lineup with models like the Dolphin mini-car, Seal sedan, and Sealion plug-in hybrid medium SUV. BYD aims to double its sales annually and surpass Toyota as the top-selling brand in Australia. Other Chinese brands like MG, GWM, Zeekr, Xpeng, Leapmotor, Geely, Changan, and Chery are also entering the Australian market with various EV and hybrid models. BYD plans to introduce more models in the coming years and believes its investment in technology and research will keep it ahead of the competition.

Brands mentioned: BYD, Toyota, MG, GWM, Zeekr, Xpeng, Leapmotor, Geely, Changan, Chery.