Jaguar facing legal action over EV rebirth

18 June 2024, 3:32 pm

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Jaguar facing legal action over EV rebirth
Image: CarExpert
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Jaguar facing legal action over EV rebirth
Image: CarExpert

AutoExec Summary
Jaguar Land Rover dealers in Canada are preparing for joint legal action against the company’s move towards an electric-only lineup for Jaguar, which will result in a more exclusive and expensive brand with lower sales targets. This shift has caused tension with the dealer network, who have invested heavily in their dealerships. Plans to phase out the entire Jaguar lineup by 2025 have led to uncertainty among Canadian dealers about meeting new sales goals.

Brands mentioned: Jaguar, Land Rover, Bentley.

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