How the latest Chinese brand to hit Australia sets itself apart from Volvo, Polestar siblings

AutoExec Summary
Zeekr, a relatively unknown Chinese electric vehicle brand with major global plans, is part of the Geely Group and shares platforms with Volvo and Polestar. Their first model, the 001, debuted the Sustainable Experience Architecture (SEA) which is being used by other brands within the group. Despite overlap with Volvo models like the EX30 and EM90, Zeekr believes competition within the group pushes them to succeed. The brand plans to launch at least two new models every year and make its Australian debut in 2024. The brand’s lineup includes the 001, Mix, 009, X, and 007 models.
Brands mentioned: Zeekr, Volvo, Polestar, Lotus.