The American brand that isn’t interested in pickup trucks

AutoExec Summary
General Motors’ global design boss, Michael Simcoe, has stated that Cadillac has no plans to re-enter the luxury pickup truck segment. Despite having platforms for combustion-powered pickups and electric vehicles, Cadillac will focus on more exciting models. Previous attempts at luxury pickups by Cadillac and Lincoln were unsuccessful, with buyers showing a preference for pickups from established non-luxury brands. The failure of the Mercedes-Benz X-Class also highlights this trend. The American Big 3 – Stellantis, Ford, and GM – dominate the US pickup truck market, leaving luxury brands like Chrysler, Dodge, Buick, Cadillac, and Lincoln without offerings in this segment.

Brands mentioned: General Motors, Cadillac, Chevrolet, GMC, Hummer, Ford, Ram, Lincoln, Mercedes-Benz, Stellantis, Jeep, Dodge, Buick.