Why Mazda Australia’s flagship SUV was the right car at the wrong time

AutoExec Summary
Mazda’s CX-90 SUV has not met sales expectations, but the brand is optimistic for its future. Despite initial strong sales, numbers have dropped, averaging 72 monthly sales from January to May. Mazda believes the introduction of new SUV models like the CX-70 and CX-80 could boost CX-90 sales. The CX-90, priced higher than the CX-9 it replaced, offers more premium features and engine options. By the end of the year, Mazda will have all four new Large Architecture SUVs available in Australia.

Brands mentioned: Mazda, Toyota, Volvo, BMW