AutoExec Summary: A new wave of Chinese manufacturers is set to challenge premium brands like BMW, Audi, and Lexus in Australia, following their success in the entry-level EV market. Brands such as Zeekr, Smart, Lynk & Co, and XPeng are targeting the premium segment, with the Zeekr X expected to launch soon at a competitive price below $70,000. This shift reflects a growing consumer preference for electrified vehicles, with significant advancements in technology and features from these new entrants.
Brands mentioned: BMW, Audi, Lexus, MG, GWM, BYD, Zeekr, Smart, Lynk & Co, XPeng.
MEMBER ACCESS
NOT A MEMBER?
Subscribe now to see all the day’s headlines and more