What’s in a name? Audi explains new electric car naming strategy

AutoExec Summary

Audi will discontinue the numbered naming convention it introduced in 2017 for its new electric vehicles, starting with the Q6 e-tron, and will likely extend this to new internal combustion vehicles. Previously, Audi moved away from variant naming standards like Sport, Ambition, S Line, and engine capacity badges to a numbered hierarchy. For instance, the A3 shifted from 1.4 TFSI to 30 TFSI. The Q6 e-tron will feature names like Q6 e-tron, Q6 e-tron Performance, Q6 e-tron quattro, and SQ6 e-tron. Audi’s spokesperson, Stefan Grillneder, stated this change aims to simplify the lineup for customers. Future electric models will follow this new naming structure, with internal combustion models expected to eventually align as well.

Brands mentioned: Audi