Compete with Chinese cars or be “wiped out” – Alfa Romeo

AutoExec Summary
Alfa Romeo has warned that car brands will be “wiped out” if they cannot compete with the lower production costs of Chinese manufacturers, especially with the introduction of tariffs on Chinese-built electric cars in Europe. The Italian car brand’s newest model, the Junior city SUV, is competing in a market segment where “everybody is Chinese,” whether from a Chinese brand, built in China, or with Chinese DNA within a car’s underpinnings. Alfa Romeo’s head of product, Daniel Guzzafame, emphasized the need to bring down prices to stay competitive with Chinese rivals, and highlighted several Chinese-made competitors to the hybrid and electric Junior. He also mentioned that luxury or premium car makers such as Alfa Romeo are less vulnerable to the threat from Chinese brands.

Brands mentioned: Alfa Romeo, Volvo, Smart, MG, Kia.