
AutoExec Summary
Hyundai is not expected to clarify its electric ute plans anytime soon, with the introduction of a competitively priced and capable battery-electric Hyundai ute still in progress. Hyundai has trademarked two nameplates, IONIQ T7 and IONIQ T10, for its electric utes. The company is focused on developing electric utes that meet emissions standards and have the necessary capability at a competitive price point. The Australian outpost of Hyundai is cautious about providing too much public commentary on its ute plans. Hyundai’s entry into the ute market would help the company meet CO2-reduction requirements and tap into a segment where it currently does not have a presence. Hyundai is closely monitoring the ute market and new models, such as the BYD Shark, to understand how the segment is evolving.
Brands mentioned: Hyundai, Kia, BYD
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