SsangYong readying new name and new product for Australia

AutoExec Summary

SsangYong in Australia is launching a new Toyota RAV4 rival and its first electric vehicle (EV), alongside a rebrand to KGM. However, vehicles will retain the existing winged logo. The new name will debut with the Torres’s launch in October. Australia lags behind the UK and New Zealand in adopting the KGM name. SsangYong chairman Kwak Jae-sun cited the need to utilise the brand’s strengths while shedding its painful image. The mid-sized Torres petrol model arrives in September, and the Torres EVX follows in Q4 2024. The revived Actyon coupe SUV is also under consideration.

Brands mentioned: SsangYong, Toyota, KGM, KG Group, BYD