Image: Drive

Image: Drive
AutoExec Summary
Cadillac remains committed to its electric-only strategy in Australia, despite a slowdown in electric car sales. The brand will not offer models like the Escalade luxury SUV or petrol sports sedans, focusing instead on launching the Lyriq electric SUV in late 2024. General Motors Specialty Vehicles boss Jess Bala emphasized the brand’s niche focus on high-end luxury premium vehicles, aiming to deliver a unique customer experience. While the petrol-powered Escalade could be a good fit for the Australian market, GMSV’s priority lies in electric vehicles. The brand’s decision to exclude certain models, like sports sedans and the petrol Escalade, is based on market considerations and the brand’s commitment to an EV-only lineup.
Brands mentioned: Cadillac, BMW, Mercedes-Benz, Audi, GMC, Chevrolet, Ram, HSV
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