Cupra Australia admits it was too bullish with its sales forecasts

AutoExec Summary

Cupra Australia has adjusted its sales targets amid changes in the new-car market, including the arrival of Chinese brands. Initially targeting 7000 sales annually by 2025, Cupra has revised expectations. Since launching in 2022, the brand has sold over 6000 vehicles, including 1000 plug-in hybrids. Five new models, including the Tavascan electric SUV and updated Leon hatch, are set to launch by 2025. Despite challenges like tax regulations and market competition, Cupra plans to expand its sales and service network, aiming for 20 retail outlets by 2025 and increased demand for hybrid models.

Brands mentioned: Volkswagen, Cupra