Double trouble: Hyundai to target Chinese AND European EVs with sub-$40,000 Inster and $100,000 Ioniq 9

23 July 2024, 2:59 am

Fleet Auto News
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Hyundai plans to launch its most affordable and priciest electric cars in Australia with the Inster and Ioniq 9 arriving in early 2025. The Inster aims for sub-$40,000 pricing, while the Ioniq 9 is expected to exceed $100,000. These models will expand Hyundai’s EV lineup, targeting different market segments. The Inster will offer a competitive entry price into the EV market, while the Ioniq 9 will compete with premium European electric SUVs. Hyundai is reevaluating its sales strategy for EVs to increase market share.

Brands mentioned: Hyundai, Kia, GWM, BYD, MG, Audi, BMW, Mercedes-Benz, Tesla.

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