New Mazda logo unearthed in trademark filings

AutoExec Summary
Mazda may be introducing a new badge and logo, as evidenced by a trademark application for a sharper, black-and-white version of their current emblem. The iconic ‘V-shaped wings’ logo introduced in 1997 has seen various updates over the years. A new wordmark in uppercase letters and a new font has also been filed, similar to branding on Mazda Foundation and Mazda Driving Academy materials. While Mazda Australia has not commented on the trademarks, the company’s website explains that the emblem symbolizes growth and the company’s values. It remains unclear whether this signals a complete rebranding effort or if the new logos will be used in specific divisions.

Brands mentioned: Mazda