Porsche waters down EV ambitions

26 July 2024, 4:00 pm

Fleet Auto News
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Porsche has backtracked on its ambitious EV transition, citing slow customer adoption and lower than expected sales of BEVs in key markets. The company has revised its target of having 80% of vehicle sales as all-electric by 2030, tying it to customer demand and developments in the electro-mobility sector. Other VW Group companies, such as Audi, are also reconsidering their EV strategies and focusing more on hybrid powertrains. Executives at various automakers have admitted that their goals for full-electric sales were too ambitious. Porsche emphasized its dual strategy of developing both combustion engine and electrified cars to adapt to changing demand.

Brands mentioned: Porsche, Volkswagen Group, Audi, Bentley, Mercedes-Benz, Renault.

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