Stellantis ready to axe brands: CEO

30 July 2024, 9:56 am

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Stellantis ready to axe brands: CEO
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Stellantis ready to axe brands: CEO
Image: GoAuto

AutoExec Summary
Stellantis CEO Carlos Tavares announced plans to sell off underperforming brands to ensure stronger-selling marques have a future. The company is facing weak margins and high inventory in its US operations, with analysts suggesting Maserati, DS, and Lancia could be at risk of being scrapped. Stellantis shares dropped 12.5% on the news, the worst performer among European majors. Mr Tavares is under pressure to revive margins and sales, especially in the US market where they plan to launch 20 new models this year. The company is also focusing on the expensive transition to electric vehicles and competition from Chinese rivals. Stellantis is the parent company of fifteen brands, including Abarth, Alfa Romeo, Chrysler, Citroen, Dodge, DS, Fiat, Jeep, Lancia, LeapMotor, Maserati, Opel, Peugeot, Ram, and Vauxhall.

Brands mentioned: Abarth, Alfa Romeo, Chrysler, Citroen, Dodge, DS, Fiat, Jeep, Lancia, LeapMotor, Maserati, Opel, Peugeot, Ram, Vauxhall

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