Ford’s affordable electric car could beat Tesla to market

AutoExec Summary
Ford is racing against Tesla to introduce affordable small electric car models, with Ford planning to release its first cut-price electric vehicle in North America by 2026 priced around $38,200, while Tesla aims to launch a similarly-priced model in 2025. Both brands are looking to compete with Chinese-made electric cars and other US rivals like General Motors. Ford’s new platform will underpin a range of affordable electric Fords, including an SUV and a ute, with development led by former Tesla engineer Alan Clarke. Ford is focusing on affordable electric vehicle development following significant losses. Tesla has canceled development of a new-generation platform for a smaller, more affordable model and plans to use current vehicle architecture for its lower-cost model. Increased competition has led Tesla to lower prices of its existing line-up.

Brands mentioned: Ford, Tesla, General Motors, GWM Ora.