Zeekr X already poaching Volvo EX30 buyers

31 July 2024, 10:58 am

The Other Dimension
Zeekr X already poaching Volvo EX30 buyers
Image: CarSales
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Zeekr X already poaching Volvo EX30 buyers
Image: CarSales

AutoExec Summary
Zeekr is set to launch as a new EV-only auto brand in Australia, with its debut model being the small luxury electric SUV Zeekr X. Priced around $60,000, the Zeekr X will be followed by the Zeekr 009 in November, which is being touted as the world’s fastest people-mover. Pre-orders for the Zeekr X are expected to open in August, with dealerships already taking customer deposits. Customers have shown interest in the Zeekr X over its sister model, the Volvo EX30, due to concerns about passenger and cargo space. The Zeekr X will come in two model grades with different powertrains and features a larger central touch-screen. While exact pricing has not been confirmed, Zeekr aims to position itself as a luxury brand, leveraging Volvo’s reputation for safety. The brand plans to launch more models in the future to compete with popular EVs like the Tesla Model Y and Model 3.
Brands mentioned: Zeekr, Volvo, Audi, BMW, Mercedes-Benz, Mazda, Tesla

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