Porsche deliberately bucking the big screen trend, maintaining physical controls

AutoExec Summary
Porsche is choosing not to follow the trend of larger infotainment screens in its new models, prioritizing functional design and driver orientation. The brand’s head of style, Michael Mauer, emphasized the importance of integrating screens and maintaining physical controls for ease of use, especially at higher speeds. Porsche’s approach contrasts with other brands like Volkswagen, which have faced criticism for incorporating too many controls within infotainment screens. Volkswagen has since decided to reintroduce physical buttons and dials in its future models. Porsche’s focus on brand identity and user experience sets it apart in the automotive industry.

Brands mentioned: Porsche, Tesla, GWM, Volkswagen.