Range revisions ahead for Skoda Australia

AutoExec Summary
SKODA Australia is shifting its focus back to value-for-money offerings in response to increased competition and economic pressures post-COVID. The brand is introducing new base model variants under the Select nameplate for its passenger cars and small SUVs, with competitive pricing starting as low as $31,990 drive-away. Skoda is also emphasizing its European ownership, Euro-made vehicles, and seven-year warranty as key selling points. Despite a recent sales slump, the brand aims to regain ground in the market by addressing consumer needs more effectively and offering a range of cost-effective options. Skoda’s inhouse finance offer and focus on ownership experience are also highlighted as part of its strategy moving forward.

Brands mentioned: SKODA, Volkswagen Group