Image: Drive
Image: Drive
AutoExec Summary
Audi will be dropping its iconic four-ring logo in China for a new range of electric cars planned for showrooms by 2030 due to concerns over brand image. The decision was influenced by brand image considerations and the partnership with Chinese company SAIC Motor. The new electric car project, codenamed ‘Purple’, aims to develop nine electric vehicles by 2030 using technology from SAIC Motor, CATL, and Momenta. Audi’s revised electric vehicle goals suggest a transition to electric vehicles will take longer than initially thought, with a fully-electric line-up (outside of China) by 2033. Brands mentioned: Audi, Volkswagen, SAIC Motor, CATL, Momenta, Porsche, Bosch.
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