Chery on-track in Aussie comeback; not chasing volume

AutoExec Summary
Chinese car maker Chery is making a successful comeback in the Australian market, with Executive Vice President Mr Zhang Guibing emphasizing the importance of building a strong foundation before focusing on sales volume. Since its return in 2023, Chery has sold over 11,000 cars in Australia, with sales up 127.7% this year compared to the same period last year. Despite facing challenges during its previous presence in Australia, Chery is now wholly-owned by the parent company and is committed to long-term investment in the market. The brand’s lineup is expanding, with new models like the Tiggo 4 and Omoda E5 set to launch soon.

Brands mentioned: Chery, Omoda, Tiggo