If you want a cheaper Skoda, tell them! Here’s why the Czech brand won’t fight cut-price Chinese rivals such as the MG ZS and Haval Jolion on price alone

AutoExec Summary
Skoda, at the launch of the new Kamiq, explained to CarsGuide why it won’t compete with Chinese newcomers in the entry-level market. Skoda faces pressure from affordable Chinese brands at the low end and battery electrics from mainstream brands at the high end. Skoda plans to introduce its first EV, the Enyaq, but has no plans to lower prices for its combustion-engined vehicles. Head of Product and Marketing Keiran Merrigan stated that Skoda’s specific customers expect quality and technology. The entry point to the Skoda range in Australia is the $32,990 Kamiq. Skoda is focusing on “anything but entry-level” cars rather than cheaper options.

Brands mentioned: Skoda, Chinese newcomers, Volkswagen Group, Cupra, Kia