AADA Panel: Chinese brand challenge for dealers

6 August 2024, 2:50 pm

The Other Dimension
AADA Panel: Chinese brand challenge for dealers
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AADA Panel: Chinese brand challenge for dealers
Image: GoAuto

AutoExec Summary
AADA Panel: Chinese brand challenge for dealers. Australia is avoiding tariffs on Chinese vehicles due to its strong trade relationship. The influx of Chinese car brands is disrupting the Australian market. Dealers face both opportunities and challenges as competition intensifies. While some established brands may struggle, others could benefit. The focus shifts from price to factors like customer experience and service.

Brands mentioned: Cox Automotive Australia, Toyota, Zeekr, Tesla

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