Impel buys Outsell for $154m

AutoExec Summary
Impel, a provider of automotive customer lifecycle management platforms, has acquired Outsell, a software provider of first-party customer data and outreach automation, for $154 million. This acquisition creates the auto industry’s first end-to-end AI sales and marketing automation platform, serving over 8000 dealers in 51 countries. Impel plans to combine Outsell’s capabilities with its own AI-powered customer lifecycle management solution to create a unified platform that connects every channel and touchpoint across the automotive retailing ecosystem. This marks Impel’s third strategic purchase in three years, demonstrating its commitment to enhancing its AI sales and marketing automation platform. Outsell’s founder, Mike Wethington, will join Impel’s board as part of the acquisition.

Brands mentioned: Impel, Outsell, Pulsar AI, CarLabs.ai, Silversmith Capital Partners, Wavecrest Growth Partners.