Image: CarSales
Image: CarSales
AutoExec Summary
While BMW has boosted sales with sub-$90k electric cars, Mercedes prefers a different path. The German luxury brand plans to stick with its premium image, focusing on a mix of electric and petrol models. Mercedes aims to reclaim the luxury sales crown from BMW, but it won’t do it by slashing prices.
Brands mentioned: BMW, Mercedes-Benz
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