Chinese help could bring Malaysian brand Proton to Australia again

8 August 2024, 4:12 pm

The Other Dimension
Chinese help could bring Malaysian brand Proton to Australia again
Image: CarExpert
CarExpert logo
Chinese help could bring Malaysian brand Proton to Australia again
Image: CarExpert

AutoExec Summary
Malaysian carmaker Proton is set to make a comeback in major markets like Australia, thanks to its parent company Geely. Despite past unsuccessful attempts, Proton is looking to expand globally, including in Australia, New Zealand, and the UK. Proton is building a new corporate and manufacturing facility, the Automotive Hi-Tech Valley, with investments from Geely and Malaysian firm DRB-HICOM Berhad. Proton currently sells models like X50, X70, and X90, with plans to launch its first EV under the sub-brand e:MAS. The future lineup from Proton remains unknown, but successors to its current models are in development.

Brands mentioned: Proton, Geely, DRB-HICOM Berhad, Lotus, Etika Automotive.

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