Parking giant slapped with $11m fine for misleading claims

AutoExec Summary
The Federal Court has fined Secure Parking $10.95 million for false advertising of its “Secure-a-Spot” online service over five years. The Australian Consumer and Competition Commission took legal action against Secure Parking after complaints of misleading claims from July 2017 to June 2022. The company misled customers by falsely promising reserved parking spaces through their online service, which led to customers arriving at full car parks. Secure Parking must pay the penalty, cover legal costs, issue corrections, and improve complaint handling. The service has been renamed ‘Book Online’. ACCC Commissioner Liza Carver emphasized the importance of truth in advertising to prevent consumer inconvenience.

Brands mentioned: Secure Parking