Image: Drive
Image: Drive
AutoExec Summary
Sales of large US utes, including the Ram 1500, have dropped by 50% in 2024 according to new data. The $100k+ pick-up segment is down almost seven per cent for the year, with the Ram 1500 experiencing a 51% decrease in sales. Ford’s F-150 and Toyota’s Tundra have entered the market, with the Tundra currently in a trial program. Despite competition, the Ram 1500 is still struggling to attract buyers, especially those who missed out on the V8-powered LandCruiser 70 Series ute. The upcoming facelift for the Ram 1500 will see it lose its V8 power in favor of a twin-turbo inline six engine.
Brands mentioned: Ram, Ford, Toyota, Chevrolet
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