EV buyers have different priorities

13 August 2024, 3:35 pm

Same Day Printing
EV buyers have different priorities
Image: GoAuto
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EV buyers have different priorities
Image: GoAuto

AutoExec Summary
Research commissioned by Angle Auto Finance has found that electric vehicle (EV) buyers have a different purchasing journey compared to buyers of traditional internal combustion engine (ICE) vehicles. The research shows a significant increase in the number of EVs being funded by vehicle financiers, with 19% of loans being for electric vehicles in the last financial year. EV buyers require more information and research before making a purchase, particularly regarding charging locations, costs, and performance. They also rely on a variety of sources for information, and 42% rely on friends and family for advice. Dealerships need to be better equipped to cater to the needs of EV buyers and provide specialized knowledge and support to ensure a positive customer experience.

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