BMW reveals tool to convince buyers an EV will work for them

14 August 2024, 3:24 pm

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BMW reveals tool to convince buyers an EV will work for them
Image: CarExpert
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BMW reveals tool to convince buyers an EV will work for them
Image: CarExpert

AutoExec Summary
BMW has introduced a new feature in their My BMW App aimed at convincing existing owners to switch to electric vehicles. The ‘Electric Vehicle Analysis’ feature allows users to compare their current petrol or diesel BMW to an electric BMW in terms of driving requirements. After at least 200 journeys covering 2000km, the feature shows how many trips could be made on a single charge by the selected electric vehicle. BMW plans to expand the feature to include evaluations of vehicle downtime, long-distance journeys, charging facilities, and charging times. This initiative is part of BMW’s strategy to encourage more customers to consider electric vehicles as a viable option for their daily driving needs.

Brands mentioned: BMW, Mini

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