Audi won’t follow Mercedes-Benz in ditching family-friendly body style

15 August 2024, 9:00 am

Fleet Auto News
Audi won’t follow Mercedes-Benz in ditching family-friendly body style
Image: CarExpert
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Audi won’t follow Mercedes-Benz in ditching family-friendly body style
Image: CarExpert

AutoExec Summary
Wagons are becoming scarce in the Australian market, but Audi is standing firm in offering them. Audi Australia director Jeff Mannering stated that some customers prefer wagons over high-riding cars, and Audi continues to provide options such as the A4 Avant, S4, and RS4. Audi values the variety in their lineup, including the RS6 Avant, which remains popular among customers. While BMW and Mercedes-Benz focus more on SUVs, Audi maintains its reputation as a wagon brand, especially with its performance models like the RS4 Avant. Despite the trend towards SUVs, Audi sees continued interest in wagons among Australian buyers.

Brands mentioned: Audi, BMW, Mercedes-Benz, Genesis, Volvo, Porsche

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