Citroen to leave Australian new-car market within months, ending 101-year history

15 August 2024, 1:10 pm

The Other Dimension
Citroen to leave Australian new-car market within months, ending 101-year history
Image: Drive
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Citroen to leave Australian new-car market within months, ending 101-year history
Image: Drive

AutoExec Summary
Citroën has announced it will end sales of new cars in the Australian market, following years of poor sales. The French car brand, which has been in Australia since 1923, will cease operations from November 1, 2024. With only 87 new-car sales in the first half of 2024, a significant drop from previous years, Citroën has decided to exit the market due to increased competition. Despite offering discounts and focusing on premium models, Citroën’s sales have plummeted by 94% since 2007. The company will fulfill all existing orders and continue to support customers with warranty and service plans.

Brands mentioned: Citroën, Peugeot

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