AutoExec Summary
The 2025 Audi Q4 e-tron is set to be a hit in Australia, according to local Director Jeff Mannering. Despite a 13% decrease in sales, Audi plans to refresh its entire range with new models or facelifts, starting with the Q4 e-tron. Priced at $88,300, it aims to compete in the high-volume BEV market and sneak in under luxury car tax thresholds. Mannering acknowledges competition from BMW and Tesla, but believes Audi’s guaranteed future value programs will ensure strong residuals. The Q4 e-tron is the first of many new models for Audi Australia, with the larger Q6 SUV and a facelift of the A3 small car to follow.
Brands mentioned: Audi, BMW, Mercedes-Benz, Tesla, BYD, Volkswagen, Skoda
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