Tradies tempted from utes to trucks

AutoExec Summary
Isuzu Trucks is aiming to lure trade buyers away from traditional utes and towards light-duty trucks, promoting their 4500kg GVM range as a more productive alternative. The company is targeting a specific group of customers who prioritize efficiency and productivity in their work vehicles. Isuzu Trucks believes that light-duty trucks offer higher productivity than utes, especially for those who regularly tow heavy loads. The company also emphasizes the benefits of their ready-to-work range, which includes factory-supported models suitable for various trade work. Isuzu Trucks is focused on growing its customer base and providing a strong dealer network to support their growth strategy.

Brands mentioned: Isuzu, Holden, Ford, Toyota, Nissan, Mitsubishi, Mazda, Volkswagen, Mercedes-Benz, Chevrolet, GMC, Ram, Hyundai, Subaru, Honda, Fiat, Iveco, Peugeot, Citroen, Renault, DAF, Volvo, Scania, MAN, Kenworth, Mack, Freightliner, Western Star, Hino, Fuso, UD Trucks, Tata, Mahindra, Piaggio, Ashok Leyland, Eicher, Maruti Suzuki, Force Motors, SML Isuzu, Kamaz, ZIL, GAZ, UAZ, Lada, AvtoVAZ, KAMAZ, ZiL, GAZ, UAZ, Lada, AvtoVAZ, KAMAZ, ZiL.