Why iconic American electric car brand is here to stay: Cadillac says long-term lease shows commitment to Australia as it targets Audi, BMW and Mercedes-Benz with Lyriq EV launch in October

AutoExec Summary
Cadillac is set to open its first Aussie store in Rosebery, an inner-city suburb of Sydney. The grand opening will align with the release of its debut model in Australia, the all-electric Lyriq, expected by the end of October. The Lyriq will be followed by the Optiq and Vistiq electric cars. Similar to other new brands like Genesis, Polestar, and Tesla, Cadillac’s space will support direct-to-consumer sales rather than a traditional dealership. The store, still under construction, will display four cars with additional parking outside. GM Australia and New Zealand MD Jess Bala sees the area as a high-end luxury destination.

Brands mentioned: Cadillac, Genesis, Polestar, Tesla, Audi, BMW, Lexus, Mercedes-Benz