Citroen has left Australia at exactly the wrong time

20 August 2024, 3:06 am

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Citroen has decided to stop selling new cars in Australia, ending a century-long effort to win over Aussie car buyers. The French carmaker’s General Manager, David Owen, acknowledged the low sales numbers and changing consumer demands as reasons for the decision. Despite declining sales, Citroen had reassured the public of its commitment to the Australian market in the past. However, with the recent surge in interest in electric cars, Citroen’s departure may have come at the wrong time. The brand’s quirky styling and potential for affordable electric vehicles could have appealed to the Australian market, which is now more open to new brands.

Brands mentioned: Citroen, Peugeot, MG, Tesla, BMW, Kia, Hyundai

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