Mazda Australia isn’t worried about influx of new Chinese brands

AutoExec Summary
Mazda Australia remains confident in its market position despite the rising prices and the influx of new affordable models from Chinese competitors. The Japanese marque is on track to finish the year as the third best-selling car brand in the country, but faces competition from new Chinese brands aiming to undercut established players. Mazda Australia’s marketing boss, Alastair Doak, believes in sticking to their game plan and not getting distracted by the competition. While the industry faces challenges such as rising costs, Mazda is adjusting its pricing like other brands to remain competitive. Overall, Mazda is focused on maximizing its efforts and staying true to its strategy amidst the changing market landscape.

Brands mentioned: Toyota, Ford, Hyundai, Kia, BYD, GWM, Zeekr, Leapmotor, Smart, Xpeng, Skywell, MG