Not your average Chinese brand? Zeekr is on a mission to establish itself alongside rivals as diverse as BYD to Audi and is focused on ‘customer experience’ rather than sales

20 August 2024, 3:06 am

AutoInformed
Not your average Chinese brand? Zeekr is on a mission to establish itself alongside rivals as diverse as BYD to Audi and is focused on ‘customer experience’ rather than sales
Image: CarsGuide
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Not your average Chinese brand? Zeekr is on a mission to establish itself alongside rivals as diverse as BYD to Audi and is focused on ‘customer experience’ rather than sales
Image: CarsGuide

AutoExec Summary
Zeekr’s MD, Connel Yan, explained how the Chinese newcomer distinguishes itself from rivals. Yan stated that Zeekr’s unique positioning and product would set it apart from traditional rivals, with a focus on launching the brand correctly rather than immediate sales. The fully-electric Zeekr X will be priced at “under $60,000” for the base rear-wheel drive model and “under $70,000” for the all-wheel drive model, undercutting its platform-mate, the Volvo EX30. Yan emphasized the goal of providing a positive customer experience and positioning Zeekr as a premium brand from China. The brand plans to introduce more upmarket elements, including events and charging solutions for customers.

Brands mentioned: Volvo, BYD, Mini, Geely, Xpeng, Chery, GWM, MG, BYD, Roewe, Leapmotor, GAC

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